COMPANY INTRODUCE
China Hongyang Group, is an integrated enterprise with the research & development, production and marketing of Fuel Dispenser and related accessories as well as service station concerning equipments. It concentrates on the relative manufacture & services of filling station such as Hongyang tax control Fuel dispenser, IC Card fuel dispenser, manage system of network for stations, submerge pump and liquid level devise. China Hongyang Group, designed supplier of SinoPec and PetrolChina, our HONGYANG products have been sold to over 50 countries in South-east Asia, Mid-east, Africa, Europe and well received in their markets.
we are committed to create the best workplace, encourage our staffs to put their own personalities into their jobs, and provide them a stage to show themselves.
king up a host of new stratagems—and seeking to move up the corporate pecking
order.
Some journalists regard PR people as a nuisance, or worse. Even so, PR is surprisingly effective, at least according
to a recent study by Procter & Gamble, the world s biggest consumer-products group. P&G is a firm that marketers
pay a lot of attention to, not least because of its advertising budget of some $4 billion. It has always been at the
cutting-edge of marketing—P&G is credited with inventing the television soap opera as a new way to sell goods.
But with fuel dispenser fewer people watching television and the circulation of many papers and magazines declining, the firm has
become pickier about where it spends its advertising budget. Increasingly, it wants a measurable return on
investment from its campaigns.
In a recent internal study, P&G concluded that the return was often better from a PR campaign than from
traditional forms of advertising, according to Hans Bender, the firm s manager of external relations. One reason is
that in comparison with many other types of marketing, PR is cheap. In P&G s case, it can represent as little as 1%
of a brand s marketing budget. That proportion could now rise, says Mr Bender, although he hastens to add that
other forms of advertising and marketing would remain important for the company.
If P&G starts to spend more on PR campaigns it will confirm a trend. Spending on PR in America has been growing
strongly (see chart) and reached some $3.7 billion last year, according to Veronis Suhler Stevenson, a New York
investment bank that specialises in media. It forecasts PR spending will grow by almost 9% a year. This is faster
than the overall market for advertising and marketing, now worth a colossal $475 billion and growing at 6.7% a
year.
Of course, not all PR people are selling products or services. Indeed,
marketing PR—or “bra fuel dispenser nd communications�as it is sometimes called—is
still considered by some in the industry as something of a Cinderella
business. A recen fuel dispenser
